Web Design Basics that Make a Huge Impact
Experts throughout the field agree that AMP (accelerated mobile pages) is one of the most important ways you can ensure Google is showing your content, as they move to their mobile-first algorithm. Take a moment to access your website through your phone or tablet, and note any issues you find so you can fix them later. Some common problems you may encounter are the homepage not loading property, or the text not fitting the screen, causing you to have to scroll back and forth.
Mobile content should load quickly, be easy to navigate, and fit the screen. While these may seem like obvious points to many, they are often overlooked, and as a result, a viewer is likely to move on to a different page that is better optimized for mobile technology. A staggering 79% of users who don’t like what they find on a mobile site will simply move on to the next site.
We can help! Stallone Media provides real estate photography and marketing in Vaughan, King City and Toronto.
It’s also key to link your social media accounts to your website and include share buttons, which allows viewers to share your content, and also to see how much of a following you have. People are more likely to share something if they see others have too.
Lead forms should also be simplified and condensed, otherwise, a potential customer is likely to not complete or submit it. Furthermore, addresses, telephone numbers, and email addresses should all be clickable and linked appropriately to make the viewer experience as simple as possible.
Pages and Posts
Conduct keyword research to determine how to best create interesting and relevant titles.
On-page SEO is also important. Make sure the main keyword you want to be associated with a certain post or page is in the title, and that the title is under 70 characters, which is the limit on Google. If you decide to make changes to your URL, be sure to set up a 301 redirect page.
In the body of the site, use the main keyword, as well as other keywords, when they are relevant. Many hosts, such as Word Press, also allow you to customize your URL to include keywords, as well as the 155 character meta description, which shows up under your website title on a search engine. Additionally, be sure tag your photo with keywords as well.
Testimonials and reviews
Including testimonials and reviews on your website is a great way to show potential customers how others perceive your work. Including a large image of your customer next to their testimonial will boost conversion rates significantly. This is definitely not the time to use stock photos! If your customers are happy with your work they probably won’t mind sending you a photo of them and their new home.
Making the web experience more personalized has become very popular, as it makes the user experience easier and more enjoyable. This is common among multinational corporations, such as DHL, when you must select your country, and then are redirected to a different page. But it can be much more personalized than that. For example, a realtor could create their landing page with two options: buyer or seller. Based on which they select, they would be redirected to a homepage for their chosen option, featuring only relevant content.
Test it Out
Try implementing these ideas over time. You’ll be surprised how these small changes can make a huge impact on your business.
And remember, we can help! Stallone Media provides real estate photography and marketing in Vaughan, King City and Toronto.