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6 Marketing Mistakes You’re Probably Making (And How to Fix Them!)

1) You don’t have a quantifiable goal for your marketing.

Why is this a problem?
You’re sending out email and social media messages without a goal in mind.

Here’s how to fix it:
You may be eager to just jump in and get started, but doing so often leads to ill-planned strategies and little gains. What is your reason for posting on social media? What do you hope to gain from email marketing? Take the time to analyze these points in detail, and also, how success will be measured. These measurements need to be clear so you can understand your expectations vs. reality, and adjust accordingly.


2) You’ve invested in marketing tools without a lead generation strategy.

Doesn’t the system do the work for you?

No! Maybe you saw a great ad or read a great review about a marketing tool and decided to make the investment. The thing about these tools is that they are very helpful, but they don’t do all the work for you. The user must create a marketing strategy, learn about all the tools on the platform, and put the strategy into action.  

The Solution:

Do the work right and you’ll only have to do it once!
Consider your goals and do some research. Once you understand how inbound marketing works from various channels, consider which ones you think are most relevant to your industry and learn about how to utilize each one properly. Now you’re ready to use the marketing automation software you purchased to schedule content. The best part most marketing software is it shows you the data so you can make any adjusts if necessary.

3) You don’t segment your email list.

One size does not fit all when it comes to marketing.

Once you’ve generated your leads, it’s time to start sending them direct marketing. An important part of this kind of marketing is customization, otherwise your email will likely get deleted or go unread.

The solution:

Utilize different contact forms on pages for buyers and sellers so you know which category a lead falls into. This will allow you to send tailored messages to people that they will actually want to read. Remember to keep your forms to 3 fields for best results.

4) You’re only automating one marketing strategy.

The Problem:

You use your marketing automation software to send out emails, and not much else.

The Solution:

Take advantage of all of the features your software offers to maximize efficiency.
There are probably a lot of little tasks over the course of your work day that don’t seem time-consuming individually. However, if you add up all of the time you spend posting on social media, updating contact information, and other tasks, you end up with a large chunk of your day spent on things that can probably be automated. Poke around your marketing automation to see which processes you can make more efficient. The more processes you automate, the more time you’ll have each day to strategize with your team about content, lead generation, and lead nurturing tactics to keep attracting quality leads to your site.

5) You send too many emails.

The Problem:

Perhaps your email list isn’t segmented, or maybe you’re a little overzealous with your marketing automation software. Whatever the reason, you’re annoying potential prospects by sending way too many emails.

Here’s what to do:

Strategically send fewer emails. When it comes to your email database, focus on quality over quantity. It’s better to have a lower volume of leads with higher engagement rates than a massive database of people who don’t open your emails. Why? Because higher quality leads are more likely to become customers.
To avoid sending one of many such emails, make sure that every single email you send provides value to leads in a way that they won’t be able to help but click.

6) You use too many different tools.

More tools = More work

Keep it simple.  We can help!  Stallone Media provides real estate photography and marketing in Vaughan, King City and Toronto.